Wholesome, nutritious, whole-grain breakfast just became even quicker and easier Here at Bob’s Red Mill, we know that Food is Fuel(R), so this on-the-go hot cereal is packed with 3 of our favorite styles of gluten free oats, beneficial flax and chia seeds, and just a touch of salt for flavor. We’ve even added the brown sugar and natural maple flavor for you so there’s no sticky mess after sweetening your cup. Prepare with hot water or microwave it – either way, it’s ready in just 3 minutes.